The Custom Family is a creative services company that’s been exploring storytelling in all its forms (since the ’90s)

We do great work, the right way, and when we’re in, we’re all in. We partner with top-tier artists to develop and produce premium video, photography, and multimedia content for the world’s leading brands and creatives. In 2023, we launched Family Artist Management to support like-minded talent with the same integrity and care we bring to every production, and to give clients direct access to exceptional collaborators who help bring great ideas to life.

What We Do (And How We Do It):

  • We bring ideas to life through premium, human-first storytelling

  • We consult across a wide spectrum of creative challenges, from strategy to execution

  • We manage people, time, budgets, and expectations, finding efficiencies wherever possible

  • We look & listen before we leap, aligning creatives, clients, & crew around a plan (before we commit)

  • We collaborate across every touchpoint, anticipating turbulence before navigating through it

  • We wear as many hats as it takes. Some days, that’s every hat in the village

  • We just do what needs to be done. No drama. Great work done right

WE BELIEVE:

  • Every team is better when curiosity is valued & encouraged

  • Curiosity sparks innovation, and diversity helps it grow

  • Together, we build stronger teams that deliver better outcomes

  • With the right people and a smart plan…

EVERYTHING IS POSSIBLE

Person wearing glasses reading a mobile device indoors, accompanied by a contact card with professional title and email address.

SOME PAST CLIENTS & COLLABORATORS:

PEOPLE SAY:

“Working with Jenn+Jake and Heather at The Custom Family was a great experience.  They’re so collaborative - finding solutions to every curveball we threw them.  They plussed our ideas and found ways to (creatively!) make the budget stretch as far as possible. The way they helped our kids and ‘real people models’ feel comfortable really came through in the final images. I can’t wait to work with them again!” - STEFFI BINDER (AGENCY PRODUCER, KNOWN)

“Larry and The Custom Family are the most efficient and imaginative production partners I’ve ever worked with. Their ability to anticipate and creatively problem solve in real time is unparalleled. They keep things tight, but flexible enough to improvise as things change and opportunities arise. Onboard Custom early in the process - you’ll have a better time on set, and you’ll leave with great work, a happy client and fun memories!”  - WOODY SMITH (CLIENT, FACEBOOK/META)

“We had full sign-off on a world-class budget with the funniest partners on earth ready to do the first ever “Internet Pepsi-Taste-Test.” Just one problem: we came up with the idea not how to make the idea happen. Then Larry came along with a plan for the most ridiculous, fun (AND SUCCESSFUL!!) projects of all time!”  - JAMES MURPHY, (former ECD, THE BARBARIAN GROUP)

“Working with Larry as a creative career consultant has been one of my best decisions since I decided to become a photographer. His decades of knowledge, expertise and industry network has significantly improved the trajectory of my career. Larry is extremely kind, hard-working and is always finding ways to answer any questions or solve a problem, no matter how big or small. Larry is also extremely intuitive and always able to help with making the right decisions. I would recommend him to anyone as a mentor and career consultant.”  - KARSTEN SPENCER, (Photographer & Director)

“You guys show up at my house, ostensibly to photograph Oscar here [gestures at trophy], or so I thought. Now you want me in the photo - WITH OSCAR?!!? It’s all so hokie - I mean - who even says ‘Yes’ to this kind of a-” [gets update], “Evidently, my publicist does. OK guys - let’s get this done.” - CHRISTOPHER WALKEN (OSCAR WINNER)